Three stages, three cost logics
Pre-production runs on hours, production on days, post on rounds and formats.
Video & Content Production
Every production cost. One confident quote.
Bring crew, equipment, vendors, locations, post-production, and commercial assumptions into one clear pricing workflow.
Pre-productionProductionPostCrew & day ratesVendorsFormats
Why pricing gets complicated
A budget is a hundred decisions wearing one number.
Crew, kit, locations, talent, travel, post, and deliverable formats each move independently — and most of them are somebody else's invoice. One extra shoot day changes fifteen lines at once.
Internal and external mixed
Your producer and editor sit next to rented kit, a location fee, and a freelance DP.
Day rates change by role
Director, DP, gaffer, sound, styling — each with its own rate and crewing rules.
Formats multiply quietly
One hero film becomes 18 cutdowns, verticals, subtitled variants, and paid adaptations.
Revision rounds are unpriced
"One more version" is a real cost in an editor's week, but rarely a line in the budget.
Supplier quotes drift
What a vendor charged last time is the best predictor of this time — if you can find it.
Realistic example
A campaign shoot: hero film, cutdowns, and photography.
Two shoot days, internal crew plus external suppliers, post-production and delivery formats — with the client price and your margin in the same view.
Pricing scenarios
One shoot day or two? See it before the client does.
The most consequential production decision is usually also the fastest to model. Compare both, with every dependent cost moving together.
What matters for production companies
Built for budgets with a hundred moving parts.
Day rates and crew structures
Price by role and day, with crew lists that carry across similar productions.
Vendor cost history
See what each rental house, location, or post partner charged last time — and what you marked it up to.
Formats and adaptations
Price deliverable counts explicitly, so 12 cutdowns is a line item, not a favor.
Revision rounds as scope
Set the number of rounds included and price additional rounds before they are requested.
Alternative production plans
Compare shoot days, crew sizes, and locations without rebuilding the budget.
Markup control per line
See where margin comes from — your crew, your post, or supplier markup.
Qott Pricing Memory
Keep previous production costs and supplier references within reach.
What did that rental package cost in June? Which crew size did this kind of shoot actually need? How many post hours did 12 cutdowns take? Qott keeps your production history searchable instead of buried in old budgets.
Every quote makes the next one easier.
Who benefits
Producers, finance, and leadership on one budget.
Sales & New Business
Answer "what would one more shoot day cost?" without going back to the producer.
Production & Operations
Build budgets from crew structures and vendor values that reflect reality.
Finance
See external cost exposure and markup per line before the job is confirmed.
Leadership
Understand which production types and clients actually deliver margin.
Production questions.
Yes. Pre-production and post can be priced in hours while production is priced in days, crew, and units — inside the same quote and the same margin calculation.
They are external cost lines with their own markup, so client price and real cost stay distinct. Qott also keeps the history of what each supplier charged, including the last used value.
Yes. Deliverable counts — cutdowns, verticals, subtitled variants, image selects — can be priced as units, so adding six more formats has a visible price and effort.
Included rounds are recorded as an assumption on the quote, and additional rounds can be priced upfront as an option instead of negotiated later.
Yes. Create scenarios for different shoot days, crew sizes, locations, or deliverable volumes, and compare price, cost, and margin side by side.
Qott produces a client-ready quote with scope, options, and assumptions. Its focus, though, is the pricing work before that: structuring the budget, controlling costs, and getting internal approval.
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Keep every moving part — and every margin — under control.
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