Multidisciplinary scopes
SEO, Paid Media, Creative, CRM, Content, and Analytics priced together, each with different roles and cadence.
Digital & Performance Agencies
Price complex agency work with confidence.
Bring services, hours, seniority, external costs, and approvals into one connected quote — while keeping margin visible from the first draft to the final deal.
SEOPaid MediaCreativeCRMContentAnalytics
Why pricing gets complicated
A retainer is six businesses in one number.
Each channel has its own delivery rhythm, team mix, and external costs — but the client sees a single monthly fee. Small changes in one workstream quietly reshape the margin of the whole account.
Retainer meets project
Committed monthly work plus campaign spikes — in one commercial relationship, on one margin line.
Seniority drives cost
Whether a strategist or a specialist does the work changes cost far more than the client-facing scope suggests.
Freelancers and tools
Production partners, licenses, and platform fees rarely make it into the first version of the number.
Discounts to win the account
A 10% concession to close a 12-month retainer compounds across twelve invoices.
Scope creep by request
Extra creative volume becomes normal, and nobody reprices the committed hours.
Realistic example
A 12-month integrated retainer.
Six workstreams, monthly committed hours, external costs, and a margin your finance team signed off on.
Pricing scenarios
Set the price you need. Qott recalculates the rest.
The client wants more assets and a senior strategist on the account. Qott shows what that does to cost, price, and margin before you agree in the room.
What matters for agencies
Built for the way accounts really run.
Workstream-level margin
See which channels carry the account and which quietly consume it — before renewal, not after.
Retainer + project in one quote
Price committed monthly scope and campaign spikes together, with separate but visible economics.
Discount impact, upfront
Model the concession the client is asking for and see the annual profit it costs.
Scope change control
Extra creative volume becomes a repriced version with an approval — not an unpaid favor.
Freelancer and tool costs
External partners and licenses sit inside the quote, so margin isn't a surprise at month three.
Reusable service structures
Your standard channel scopes become building blocks any account lead can pull from.
Qott Pricing Memory
Reuse proven retainers, channel scopes, hours, and team structures.
Your agency has already priced retainers like this one. Qott brings back the channel scopes that delivered, the hours they actually took, and the team structures that held their margin.
Every quote makes the next one easier.
Who benefits
One quote your whole agency can stand behind.
Sales & New Business
Answer "what if we add another channel?" in the pitch, with a number you can defend.
Delivery & Operations
Check capacity and team mix before hours are committed for twelve months.
Finance
Enforce an account margin floor and see discount exposure across the portfolio.
Leadership
Understand which channels and clients actually produce profit.
Agency questions.
Yes. Committed monthly scope and one-off project work can live in the same quote, each with visible hours, costs, and margin, so you can see the blended account economics as well as the parts.
Effort is assigned by role and seniority against your own rate card. Changing who does the work updates cost, price, and margin — which is usually where retainer profitability is won or lost.
Yes. External costs sit alongside internal delivery cost in the same quote, and Qott keeps a history of what each partner charged, including the last used value.
You reprice on the existing quote. Qott creates a new version, shows the margin impact, and routes it for approval if it breaks a rule — instead of a duplicated file with an unclear origin.
That's Qott Pricing Memory. Proven retainers, channel scopes, hours, and team structures can be reused or duplicated and then adapted to the new account.
No. Qott handles the pricing work that happens before a proposal is designed or sent: scope, effort, cost, margin, scenarios, approvals, and history.
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