Strategy, concept, execution
Three phases with different team shapes, and clients who often only want to pay for the last one.
Creative & Branding
Make creative scope clear before the work begins.
Structure phases, deliverables, revisions, adaptations, and external costs into a quote your team and client can understand.
StrategyConceptVisual identityGuidelinesAdaptationsRollout
Why pricing gets complicated
Ambition is easy to describe and hard to bound.
Creative work is sold on outcome and delivered in phases. Without explicit deliverables, revisions, and adaptations, "a brand identity" can mean three months or nine — at the same price.
Deliverables stay vague
"Full identity" means something different to every studio, every client, and every project.
Adaptations arrive at the end
Formats, languages, and channel variants get discovered after the brand is approved.
Revisions are unbounded
Concept rounds are where creative margin quietly disappears.
External partners
Illustration, motion, typography licensing, and print partners each carry their own cost.
Depth is a client choice
The same brief can be a focused identity or a full rollout — and both need a credible price.
Realistic example
One branding project, three levels of depth.
Essential, recommended, and complete — built from the same scope, each with its own deliverables, effort, and margin.
One scope, three options. The client chooses depth; you keep the margin logic behind each one.
What matters for studios
Creative freedom, commercial clarity.
Deliverables by phase
Say exactly what strategy, concept, and execution produce — before the first presentation.
Revision rounds priced
Included rounds are explicit, and extra rounds have a number attached rather than a conversation.
Adaptations as units
Formats, languages, and channel variants are priced per item, not absorbed at the end.
Reusable scope modules
Your standard identity, guideline, and rollout packages become building blocks.
Partner costs in the quote
Illustration, motion, licensing, and print partners sit inside the margin calculation.
Assumptions and exclusions
What the price depends on — and what it doesn't include — travels with the quote.
Qott Pricing Memory
Reuse proven deliverables, phases, and effort assumptions.
Your studio has built identity systems before. Qott brings back the phases, deliverable lists, hours, revision assumptions, and partner costs that made those projects work — ready to adapt to the new brief.
Every quote makes the next one easier.
Who benefits
Clear scope, from pitch to handover.
Sales & New Business
Present three depth options in one conversation instead of one number and a hope.
Creative & Delivery
Agree on deliverables, rounds, and adaptations before the studio starts working.
Finance
See how partner costs and extra rounds affect the margin of creative projects.
Leadership
Learn which project shapes and depth levels are actually worth selling.
Studio questions.
Yes. Build one scope and create tiered options from it. Each option carries its own deliverables, effort, external costs, and margin, and the client sees a clean comparison.
Included rounds are recorded as an assumption on the quote, and additional rounds can be priced as an option — so a fourth round is a commercial decision instead of unpaid work.
Yes. Adaptations, languages, and channel variants can be priced as units with their own effort, so adding four more applications has a visible price.
That's Qott Pricing Memory. Proven phases, deliverable lists, hours, and effort assumptions can be reused or duplicated and then adapted to the new brief.
As external cost lines with their own markup, inside the same quote — so blended margin reflects the real cost of delivering the project.
No. Qott handles the pricing work before the proposal: structuring scope, defining deliverables, estimating effort, adding partner costs, comparing options, and getting internal approval.
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